MooGoo Moothpaste - Fluoride Free is a toothpaste that offers the benefits of fluoride without actually using it. This gentle yet effective natural toothpaste formulated with calcium hydroxyapatite (NHA) - a proven fluoride alternative that helps to remineralise teeth and prevent decay. Developed over years in consultation with dental practitioners and customers, this clean, kid-friendly formula makes brushing both safe and effective.

• Contains calcium hydroxyapatite (NHA), a natural fluoride substitute
• Xylitol helps prevent plaque and bacteria from sticking to teeth
• Sweetened with stevia leaf extract for a pleasant taste kids love
• Free from fluoride, SLS, saccharin, glycerin, titanium dioxide, and more
• Gentle on sensitive mouths and suitable for the whole family